When you observe the online course and coaching industry, it can seem like in order to have success in your launches, like the celebrity entrepreneurs, that we need to launch the way they do.

And that is why a lot of people shy away from launching, because it seems like this big, overwhelming, complicated thing. And quite frankly the thought of it feels too much.

But in this episode I want to share with you what you actually need to launch. And the good news is, it can be simple and easy!

Key points in this episode:

What you think you need for a successful launch

1 – A complicated funnel, with lots of upsells, downsells, daily emails, false scarcity
2 – To offer a zillion bonuses or addons to prove the worthiness of your program
3 – Paid ads
4 – A huge audience
5 – To be on all the social platforms
6 – To hustle

What you actually need for a successful launch

1 – A product or service that solves a problem for your community
2 – To deliver a tonne of value, without worrying about giving away the good stuff for free
3 – A way to take money
4 – An engaged audience
5 – Mindset and energetic practices
6 – A launch plan

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