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Kartra vs Systeme.io

Working out what software you need in your business can be confusing and time consuming!

There are millions of options out there, and all do things a little bit differently.


If you're looking for an all in one platform that does email marketing, landing pages, sales pages, and course hosting, then I recommend both Kartra and Systeme.io.


This page offers my comparison of the 2 and some suggestions about which is better for different needs.



What experience do I have with these tools?


I used Kartra in my own business from 2018 to 2022, and continue to consulting services and support clients with Kartra.


I switched to Systeme.io for my own business at the beginning of 2023 because the options they offer were more suitable for my needs (and I preferred the cheaper monthly subscription!). I was also able to move my website and blog from Wordpress.


Both Kartra and Systeme.io are alternatives to Kajabi, Clickfunnels, or Thrivecart


Overall Comparison

Feature

Kartra

Systeme

Email marketing

Yes

Yes

Funnel builder

Yes

Yes

Page builder

Yes

Yes

Course hosting

Yes

Yes

Booking calendar

Yes

No

Surveys and Quizzes

Yes

Yes

Create your own affiliate program

Yes

Yes

Helpdesk feature

Yes

No

Customisable email notifications

Yes

No

Custom domains

Yes

Yes

File storage

Yes

* limited on basic plan

Yes

Free plan

No

Yes

Monthly subscription

Starts at $99 USD

Starts at $27 USD

Email Marketing

Feature

Kartra

Systeme

Plain text and HTML emails

Yes

Yes

Preview text

Yes

No

Email sequences

Yes

Yes

Split testing

Yes

Yes

Lists and Tags

Both

Tags only

Expiring Tags

Yes

No

Advanced unsubscribe options

Yes

No

List engagement features

Yes

No

Overall thoughts:


Kartra offers a lot more features when it comes to building and managing your email marketing funnels.

The HTML email builder, although sometimes frustrating to use, also offers more layout and customisation options.


However, unless you're planning to build big and complex funnels, the features that Systeme offers are all that most online business need to create an opt in or sales funnel.


Funnel Builder

Feature

Kartra

Systeme

Opt in funnels

Yes

Yes

Sales funnels

Yes

Yes

Deadline funnels (countdown timers)

Yes

Yes

Evergreen webinar funnels

No

Yes

Sell digital products (courses, downloads)

Yes

Yes

Sell phyical products

Yes

Yes

Upsells and downsells

Yes

Yes

Order bumps

Yes

Yes

Abandoned Cart feature

Yes

No

Coupon codes

Yes

Yes

PayPal and Stripe integration

Yes

Yes

Transaction fees

No

No

Overall thoughts:


The funnel building options are where these two tools differ the most.


With Kartra all the elements of your funnel, pages, forms, email sequences etc are independent and modular, so you can connect them together and re-use them in multiple different ways. This has it's advantages, but also makes it difficult to see all the pieces of the funnel and how they fit together.


In Systeme, you create all the different components inside your funnel so you can easily connect up each step, and get that overall view from start to finish. If you're new to building funnels, or struggle to visualise how it all fits together, Systeme is definitely a better option for you. Systeme also has the option to create automated webinar funnels, without needing to invest in another piece of software.


Page Builder

Feature

Kartra

Systeme

Website Feature

Kind of

Yes

Blog

No

Yes

Landing pages

Yes

Yes

Sales pages

Yes

Yes

Customisable checkout pages

Yes

Yes

Drag and drop page builder

Yes

Yes

Page and section templates

Yes

Yes

Custom HTML embeds

Yes

Yes

Overall thoughts:


Both tools offer drag and drop page builders similar to Divi or Squarespace (if you've used either of these you'd be able to pick both of these up fairly quickly).


Systeme hands down is a better user experience when it comes to building pages. It's more intuitive and easier to manipulate the different layouts and page components (anyone who uses the Kartra page builder will confirm it can be frustrating to use!).


The blog and website feature of Systeme is also a winner - I migrated my website and blog from Wordpress to Systeme, which saved me even more $$ on website hosting.


While you could build your website on Kartra, the process for managing site menus and footers is convoluted, and there is no blog feature.


Where Kartra does shine in this category is the library of templates they have for both pages as a whole, and also different sections. Systeme does have templates, but the library is currently quite small.


Course Hosting

Feature

Kartra

Systeme

Video Hosting

Yes

* Need the silver plan for unlimited hosting

Yes

Audio component

Yes

Yes

Different portal layouts

Yes

No

Custom branding colours

Yes

No

Module Quizzes

No

Yes

Community feature

No

Yes

Drag and drop builder

Yes

Yes

Page and section templates

Yes

Yes

Custom HTML embeds

Yes

Yes

Multiple access levels

Yes

No

Single portal homepage for multiple courses

Yes

No

Overall thoughts:


Kartra overall offers more options to customise and style the look and feel of your course portal, with different layouts to choose from and the ability to add your own branding colours. This is one area that Kartra really shines in comparison to a lot of tools available. If you're on the basic Kartra plan you are limited in your monthly bandwidth allowance, so using an external video host is recommended.


The Systeme course portal is less customisable, but offers similiar features and look and feel to Thinkific or Kajabi. The bonus here is the option to have a Community (e.g. an alternative to a Facebook group) alongside your course.

Overall Thoughts

Both Kartra and Systeme are great options for building funnels, selling digital products and hosting online courses. Overall I find Systeme to be a much better and easier user experience.


If you're wanting to build more advanced and complex funnels, then Kartra is my recommendation for you.


If you're just starting out, or building more straight forward funnels, then Systeme is my recommendation for you. There is also a free plan for you to get started with! And as an amazing bonus if you pay in full for the year, the Systeme team will do your migration for you!


© 2016 - 2023 Laura Dick | Business with Flow.

All Rights Reserved

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© 2016 - 2023 Laura Dick | Business with Flow.

All Rights Reserved

Instragram
Pinterest