I’ve been feeling really disillusioned with the online business world lately. It started to feel like some massive business coaching pyramid scheme… no one seems to care about the impact they can have on the world, it’s just how much money you can make.

So I’ve been looking to other industries for inspiration in how they market and sell their products and services.

Two of the industries I love and have looked to are music and movies. So it’s been great timing to observe Taylor Swift launch her new album Midnights. And whether you love or hate her, you can’t deny she’s did an amazing job with this album launch.

In this episode I share my key business and launching learnings from Taylor Swift.

Key points in this episode:

  • Her success didn’t come overnight! This is her 10th album.
  • She has created a community of raving fans
  • She used the pre-launch phase to build hype and anticipation so that millions of people were there waiting to hit play the second it went live
  • She didn’t sit back and wait for people to find the new album on Spotify, she promoted the heck out of it
  • She has her haters, but she focuses on creating music for those who get her and love her
  • She hasn’t been afraid to change and evolve over time

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